HAN & TANPersonal Hygiene

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Han & Tan blends modern sophistication with cultural depth, drawing from the minimalist elegance of Asian aesthetics. The name suggests a harmonious balance, reflecting the yin-yang philosophy of contrast and unity. Han & Tan’s fragrances are clean, refined, and subtly luxurious, appealing to those who appreciate simplicity without sacrificing richness.

Client

Hannah & Tang

Role

Brand Strategist

Date

July 2024

Deliverables

Logo Design, Print Label

Rooted in a fusion of Eastern tranquility and contemporary Western flair, the brand speaks to the global citizen—someone who values balance, mindfulness, and understated beauty. Each scent is crafted to evoke serenity, while making a quiet yet powerful statement about elegance and self-expression.